Section
Posters & Advertising
Lithography, roadside advertising and the poster art that motoring produced between the wars.
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Issue 02
The Golden Age of Motoring Poster Art
Between the wars the motor poster was the most advanced commercial art in Europe, and the reason was a printing constraint rather than a movement. -
Issue 02
Three Seconds at Eighty Miles an Hour
Roadside advertising had to be legible to someone travelling past it, and that single requirement produced most of the design rules we still use. -
Issue 02
Four Colours and What They Could Not Do
Almost every printed image you have ever seen is four inks pretending to be a spectrum, and the places where the pretence fails explain a lot about old print.